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Most insurance companies protect themselves against “hidden drivers” – a driver in a household who is not listed on the policy – by charging more for a garage full of cars, not less.

  • PURE has two target audiences for its auto product, those members who insure their home with PURE and households with more cars than drivers.
  • PURE recognizes that households with more cars than drivers cannot be operating all of their cars at once and shows that understanding in lower premiums – sometimes half the cost of major car insurance companies.
  • By joining PURE, you realize these benefits with a group of your peers who mirror your sense of responsibility. This, too, can contribute to lower premiums.
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